All blacks can draw huge crowds to FedEx Field in Washington DC for their Tests against the United States, as they did for Bladeslow II in Eden Park, but USA Rugby chief executive Ross Young Selling the 82,000-square-foot ground can be a step away in these troubled times, he says.
All blacks have turned to the United States in recent times, filling the 61,500-capacity Soldier Field in Chicago in 2014 (USA) and Ireland (2016), and in their great rugby “land of opportunity.” The return will be on Saturday. October 23, local time, a week before Ireland’s game in Las Vegas, USA.
“The target we were looking for was between 30,000-40,000 for both base targets, all black in DC and the Irish game in Vegas,” Young said. Equipment.
“The US market, especially the US rugby market, has always been historically late.
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Even when we sold out Soldier Field for all two Black Games, against the United States and Ireland, it was all a little last minute.
“But it seems that everything is moving in the same direction for these people, and we are hoping that we will continue to build now and in the future.”
“It definitely looks positive. It would be nice to have sold-out signs on the venue, but we’re a little bit away from that. But we’re still confident we’ll get to that good, big crowd.”
It goes without saying that Covid 19 will also talk about attendance. On Thursday night, it was revealed that Sanzar was scrambling to save the rugby championship, and was even entertaining the idea of moving him to Europe.
The shape of the delta in the United States is also growing, although NFL Commissioner Roger Goodell said last month that the NFL season – which begins in September – should return to full studio this year, with more than 50 percent of Americans Has already been fully vaccinated.
However, while not all blacks will have to observe quarantine when they land in the United States, they will still have to observe the “bubble protocol”, and Young says it will help the players succeed in Chicago. Promotional work will be limited to the construction of these 2014 and 2016 tests.
New Zealand’s latest lockdown and worldwide travel restrictions are another factor.
“Part of the problem is that when you look at the demographics of all previous calls in the United States, many of them [supporters] They came from Europe, ”Young said.
“There have been a lot of trips abroad. We were hoping that the restrictions would continue to loosen. Part of the concern is that we will have to travel almost completely, unaccounted for, to really reach this level of capability. ۔
“We will have a large number of people coming to Europe from the Southern Hemisphere for these other Test matches, or just people coming from Europe.
“And even with our ordinary people, there’s a lot on social media that says the All Blacks rugby league team. [the Kiwis] Canceled and not going to the Rugby League World Cup, and so is there a chance that all blacks will still give up?
“This whole nightmare is showing that people are very careful about working 100 percent.”
However, USA Rugby Head of Marketing and Communications Calder Kahl said. Equipment That they would get people through the gate, taking advantage of the full weight of all black history, while selling fixtures using the city’s NFL team, the Washington football team.
“It’s a brand of all blacks,” he said. “Even people who are not familiar with rugby are familiar with all the blacks.
“If you look at the events in Chicago, both have been sold. These are just two NFL stadiums that have sold rugby. It’s no coincidence that it was a team.
“So we use the All Blacks brand to get a bit on the seats, but it also has an extended legacy.
“Once a match is being played, we use it as a platform to introduce people to our team, our local team, their local team.
“Our focus is to make sure there’s a full stadium here, and a lot of eyes on the game, and then a lot of eyes on our team to get some legacy after that.”
All blacks are more likely to use fixtures to harness the depths of their squad, as the United States is unlikely to be at full power.
Test World sits outside Rugby’s Test window, which means the release of US-based players from Europe is unlikely.