Opinion: One of the most common questions that clients ask when coaching is “How do I get more followers on social media?” And besides the very wrong, and completely meaningless way of buying them, the answer is often: “With a lot of hard work.”
Sometimes you can get a lucky break. A post or rail that is shared by a big name brand., Sending a flood of new followers on your way. The key is to keep them with content that meets their needs.
Because I’m not popular on Instagram (I’ve found about 1300 followers on Instagram), and I’ve never broken the code. How to get followers to grow.When I was happy. Lucas O’Keefe Agreed to come Map IT Marketing Podcast and answer all my questions about how it has increased its account to over 150,000 followers in one year.
Before we start talking about getting more followers, it’s important to recognize that more followers doesn’t always mean more sales, or more success for your business. As you grow you should have inquiries, leads, and sales. My first advantage was that a client from Instagram reached close to two hundred followers. I am now receiving regular leads and bookings.
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Through everything, the key is not to build the following large numbers, It’s about making a follow-up.. This is exactly what Lucas did on a large scale. He constantly creates a series of great content that teaches, teaches and entertains. He communicates with his followers, and does so in a friendly, warm tone.
While many of us are expanding our business or brand across multiple platforms, Lucas decided to invest his energy in One: Instagram. “I actually thought I would have to be everywhere and everywhere, the Garyway principle of thinking too much,” he explained.
“For personal brands, I’ve found that taking advantage of this one platform, being famous there is a better way to spend time and effort. Then, when you have the speed, you scale it and other Benefit for platforms.
Since its development on Instagram, Lucas has found people requesting it on other platforms, and he has begun to adopt some of his own strategies. Across LinkedIn., And is considering YouTube.
I will admit that I often get a little upset when I see other marketers with too many followers on Instagram, and can fall into the trap of comparison. I know from talking to other business owners that I’m definitely not alone in being overwhelmed by marketing.
The biggest question in my mind for Lucas was how long it took him to expand his account. Lucas currently spends an hour a day creating content, and an hour a day to engage with other people, reply to direct messages (DMs), and connect to other accounts.
Like any new endeavor, it was difficult to go on a large scale in the beginning. “When I started, I was watching four to five hours a day. Covid-19 In March 2020, I was teaching online, and had a lot of free time. After that I took advantage of it and took a leave of absence from school for a few months, so I can do everything in it.
Knowing how much time Lucas has spent on his development has helped me find peace with my level of development on Instagram and other social media platforms. I know I don’t have time to invest this amount of dedicated development. However, even if we don’t pursue large numbers, the strategy that Lucas has used can easily grow a thriving Instagram community for your business.
Although Lucas has used his account to create a personal brand and is now working on ways to grow it into a business, the techniques he has used can easily be adapted to any business, and His advice will also work on other platforms including LinkedIn and Facebook.
I’ve tested this technique on my small account, and in the context of a service-oriented business, and they’re working beyond my expectations.
Here are Lucas’ top tips for growing Instagram.
1. Stay focused.
This is the most important foundation tip, and it’s the hardest. I know it’s really hard to limit the topics or areas I’m talking about, and I even advise my clients to do the same. You just have to be more discriminating with the help you render toward other people.
Focus on your niche and your target market. It helps people learn who you’re talking about, and it helps the Instagram algorithm work too!
2. Add a face and name.
If possible, change your profile picture to a picture of your face instead of your logo.
People respond better on the face and feel it is a more personal interaction. While you’re there, add your name to your profile page. Once again, people feel that posts belong to one person rather than to a larger organization, and that it’s easier for them to connect.
Lucas said changing his profile from ontheclockmedia to hetlucasokeefe had a big impact on his development. “It got to the point where I just said, ‘You know what all these people know about me by the name of Lucas.’ Is much more personal than, so I changed this big switch, doubled the personal content and it has been a huge factor in my growth and especially in my community.
Renaming your entire account may not be an option. For me, with a team and our business brand that is relatively well known, we’re stuck with dIdentifymarketing, but I’ve added Rachel to the “Names” section of my profile, as well as we What do
3. Don’t be afraid to be different.
It is important to allow yourself to be identified when creating both a brand and a business. The bottom line is that we provide the same service or product to everyone that attracts the right people to us.
“Find one or two things that lead people to talk about you or to remember you. There are many different ways of working that work for you, but you Have to stand
4. Keep it constant.
You can post as many times as you like, as long as you maintain a constant speed. If this is for you once a day then this is fine. If it’s too much, it’s too good.
As Lucas puts it, “If you can only post three times a week permanently but it will keep you upright for six months, do it. It’s very beneficial for your brand, and your Growth is a 30-day sprint, compared to two months of inactivity, and then trying to reshape your account.
“Consistency is key, and it has different meanings for everyone.”
5. Mix it
While it’s really important to maintain a posting pattern, it’s also good to know how you’re using the platform.
Lucas suggests a mix of single image posts, carousel posts (a series of photos on a post, telling a story or giving tips, tricks or guides), Reel, Instagram TV and Instagram Life.
“Instagram’s algorithm wants us to use a variety of formats,” he says.
6. Reply and communicate with each message, comment and build relationships.
The more people who engage in your Instagram posts through comments, the more Instagram knows that your account is worth sharing with more people. Nothing can affect you more than taking time out from commenting on an account and not getting a response.
One of the most important parts of social media is the “social” part, which means talking to the people who are talking to you. Even if you’re really busy, it’s incredibly important. “It’s a top priority because if someone is already doing it, you already have that audience. Here they are helping you,” says Lucas.
7. Spend time commenting on other people’s posts.
I’ve always avoided doing that, because I’m poor at the time, and I didn’t really believe it would work. After Lucas’s interview, I challenged myself to get started, and saw an immediate increase in how much my own posts were being viewed and engaged. I have now taken about 15 minutes a day to maintain this habit.
Lucas and I both agree that just posting a “great post” is not enough. “Try to leave a comment on other people’s posts with a thought, or in a funny or interesting or collaborative way,” he says. “Every time you comment, you’re leaving a small billboard that anyone can see that brings them back to your page.t “
8. Use Instagram as Instagram wants you to use it.
While you can grow your business without them, Instagram Reels Be one of the easiest ways to keep up with new followers. If you are going to use them to increase your reach, you need to focus on the entertainment element, and keep them short.
I personally like to use short videos to teach tips, and share ideas. I have used them as per the wishes of Instagram. Lucas explained that he was focusing on the “easiest win” in entertaining, short, funny material. So right now they’re going with what they know the majority of the audience will like.
He suspects that as the railways become more mainstream, there will be room for more serious, longer trains instead.
No doubt spending time on a platform, and working on building a busy community has helped Lucas follow that he can now offer products and services, as he respects his followers. And gained trust. It’s a reminder that we don’t have to be on every platform because we create profiles for ourselves and our business.
If you are thinking of expanding your business on Instagram, or any other social media platform to grow your business, remember. Also find a way to collect emails and grow your email list.. While it’s possible to grow a business on a social media lending platform, your email list is your own.
Lucas is currently developing a mailing list to give him another chance to interact with his followers. I’m enjoying his weekly emails with tips and ideas for Instagram, and he’s taking the relationship with his followers to the next level on Instagram.
Rachel Cleaver is a marketing strategist specializing in lead generation and content marketing. She owns Identity Marketing, which works with businesses to develop strategies to better tell their stories to the right people. Contact her weekly podcast MAPIT Marketing – designed to help small business owners learn about marketing.